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Addressing Others by Name

From: Tami Lancut Leibovitz | 23.12.2025

The appropriate use of another person’s name is one of the most powerful tools for creating trust, visibility, and empathy — to address a person by name is to say: I see you. Not doing so renders the person invisible.

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Self-Presentation - Technique

From: Tami Lancut leibovitz | 24.12.2025

Every person has a name — yet far more important than the name itself is the way it is introduce In a world where interactions take place face-to-face, on Zoom, on LinkedIn, via email, and on WhatsApp, name introduction has become a complex communicative act, combining identity, self-image, presence, and protocol.

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When Names Are Forgotten:

From: Tami Lancut eibovitz | 22.12.2025

From a cognitive perspective, names are among the most difficult elements for the human brain to retain. Unlike faces, gestures, or emotional contexts, names are abstract labels with limited associative anchors. Research in cognitive psychology consistently confirms this limitation. Yet socially, names carry symbolic weight. They signify recognition, respect, and inclusion. When memory fails, the perceived threat is not informational, but relational: Was I insignificant? Was I not memorable

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The Language of Business in the Contemporary Era

From: Tami Lancut eibovitz | 21.12.2025

in the past, talent, expertise, or professional knowledge were enough, today they are not. In a world where small talk opens doors, appearance builds trust, and human connection is the most valuable currency, a new language is required: the international language of business conduct. This language, born from real-life experience — cross-cultural negotiations, human encounters, boardrooms, and business dining tables — is not a collection of rules.

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