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The International Business Language — IBLCode

Tami Lancut Leibovitz's methodology for a confident, precise entry into the global business arena

To enable a gradual and orderly entry into the business playing field, Tami Lancut Leibovitz developed the International Business Language — IBLCode — a method built level by level, presenting each subject methodically and clearly. Preparing to enter the arena is not always simple; at times the self-scrutiny it requires is demanding — but that is exactly the challenge anyone who wishes to move through this world with full confidence must meet.

IBLCode is an eight-tier method, based on a simple equation: acquiring knowledge and skills → self-confidence → personal image management and branding → business potency. Across many years of work in management and image-branding, this formula — connecting professional knowledge and tools to self-confidence and success — has proven itself again and again.

1 · The First Tier— The basic concepts of the code

Recognize the basic concepts of the code and learn to see the world as it is: multicultural on the one hand, yet shaped by local customs on the other; fast-paced in some places, unhurried in others.

Culture shock often strikes those who move between diverse places unprepared for the fact that within our global village — which does speak a common language — there are diverse cultures with different behaviors and customs. This level bridges the worlds and breaks “cultural intelligence” down into useful tools and rules: from our relationship with time, through the importance of outward appearance, to attitudes toward gender in the professional milieu.

2 · The Second Tier — Networking

The wisdom of networking — developing a web of business and social contacts. We study networking in depth and provide tools for connecting and forming groups, even for those to whom it does not come naturally.

Today, networking is not limited to social skills; it includes creative self-branding, the secrets of small talk, the rules of “mixing & mingling,” and being technologically up to date — giving you access to anyone you wish, wherever they are in the world.

3 · The Third Tier— Interpersonal communication, verbal and non-verbal

Tools and skills for verbal and non-verbal interpersonal communication. We decipher the messages encoded in body language — the handshake, the direction of a glance, the power of a smile and the meaning of various gestures.

We then turn to verbal communication: the importance of voice and tone, and the techniques for conveying a clear, precise message.

4 · The Fourth Tier — Appearance and image (the dress code)

The success or failure of a deal may depend on outward appearance. In a world where time is money, what the people facing us see carries enormous weight — and if you are not there in person, remember: a picture is worth a thousand words.

“The Code for an Attractive and Presentational Appearance” offers an in-depth knowledge of the international dress code that serves as part of the common language of business people worldwide, and tools for developing a personal style and a distinctive image in the global arena.

5 · The Fifth Tier— Hospitality

An element drawn from human history: hospitality. Entertaining in the office or after hours has always been the basis for connecting people and a key to successful business collaboration.

It creates the “chemistry” whose value cannot be measured in gold. Familiarity with the customs of formal and informal entertaining lets us form that connection in the best possible way — and move with confidence in every corner of the globe.

6 · The Sixth Tier— Protocol and business culture

Out into the field: the everyday business situations experienced by the individual and the organization. Through “protocol and business culture,” we gain the tools and rules that make conduct in the workplace more pleasant and more efficient.

7 · The Seventh Tier — Media and communication

The media is a powerful tool that can make or break an organization's efforts to reach its goals. We learn to use the various branches of media and acquire tools to control the messages we transmit and to appear effectively before television, radio, the print press, online PR campaigns, blogs and live audiences.

Together, the first seven tiers form the international business language — roughly 90% of the communication between business people in the global arena.

8 · The Eighth Tier— Local cultural codes

Devoted to the remaining ten percent of the language: an initial, intimate acquaintance with the local cultural codes of various countries around the world — an acquaintance that gives readers a competitive edge. Some of these countries are veteran players in global business; others are relative newcomers. This chapter is updated from time to time.

At the core of IBLCode is a simple equation: knowledge and tools → self-confidence → personal image and branding → business potency. Yet beyond all the information, always apply common sense, act with flexibility and sensitivity, and keep the goal in mind — remembering who you are dealing with, what the situation is, and how to draw the best from it, for yourself and for your organization.

IBLCode began as a book that became a bestseller. The Hebrew edition has sold out, and a new, updated edition is in the works. In English, the series is available on Amazon as eight books — one for each tier:

1.  The Basic Concepts of Multicultural World

2.  The Wisdom of Networking

3.  Verbal & Non-Verbal Business Communication

4.  The International Business Dress Code

5.  Formal & Informal Hosting Skills

6.  Protocol, Etiquette and Business Culture

7.  Media Communication and Public Performance

8.  Practical Guide to Local Business Culture Per Country

Browse the full series on Amazon:

https://www.amazon.com/INTERNATIONAL-BUSINESS-LANGUAGE-CODE/dp/B074CF5C7G

Author page on Amazon:

https://www.amazon.com/stores/Tami-Lancut-Leibovitz/author/B06XD47SR7